Looking for a smart way to manage your marketing budget?

Pay per click search marketing is the most accountable form of advertising in history.

Pay per click campaigns display text advertisements beside search engine results generated by keywords your potential customers frequently use during web searches. You only pay when a potential customer clicks the ad and visits your website.

No money is wasted: every cent you spend brings a qualified customer to your site. We set a maximum daily spend amount that automatically turns off your ads when your budget has been met. There is no paying for unqualified impressions or guessing at the effectiveness of different creatives; all the relevant information is available for analysis.

Keyword Essentials
The first step in crafting your pay per click search engine marketing campaign is establishing a relevant keyword list. Up & Running's search engine marketers will analyze your industry to determine the best possible keywords to target.

We design your customized keyword list to initially hit every possible segment of your market. Once enough click-through and conversion data is compiled, Up & Running marketers will retool your keyword bids to focus on the best-converting and highest-performing keywords.

Monitoring
Next, Up & Running uses state-of-the-art pay per click monitoring software to consolidate your ad spending. We pull data from Google Adwords, Yahoo! Search Marketing, and Microsoft adCenter into an interface that lets us seamlessly optimize for conversions, click-throughs, or ROI.

This automatic monitoring is more cost-effective and accurate than manual monitoring of pay per click search marketing. Most agencies set up pay per click campaigns and then leave them alone; Up & Running monitors each of our client's campaigns rigorously.

Our monitoring software also automates the reporting process, allowing our search engine marketers to concentrate on your campaign's performance.

Visitors vs. Conversions
But driving optimized traffic is only half the battle: a great click-through rate and tons of visitors do not necessarily mean more customers. The return from a pay per click search marketing campaign comes through conversions, not visitors. The cost you paid for that visitor’s clicks goes to waste if he does not convert.

Up & Running is a leader in pay per click conversion optimization. Our ad-group-specific landing pages are designed and tested to convert visitors who have searched for a pre-defined set of keywords into paying customers.

Our approach delivers more conversions than abandoning paid search visitors on your homepage.

Cutting-edge landing page optimization software allows us to test different landing page versions in real time to determine the best-performing ads.